How to create Seller Initiated Partner Campaigns

Step 1: Login to the TikTok Shop Affiliate Center with your credentials

Step 2: Click on Partner Campaign and select Seller Initiated

Step 3: Select Create campaign

Make sure you’ve added products you wish to promote on TikTok Shop before you start creating a campaign.

Step 4: Fill in Basic info

You’ll need to provide the following information so agencies can better understand the details and goals of your partner campaign:

• Campaign name: The name of the campaign that will be visible to agencies and creators.
• Description (optional): Share additional details that are relevant for agencies to know. This is a great opportunity to share details around what you’re aiming to achieve by partnering with agencies so they can ensure their creator engagement strategy aligns with your goals.
• Objective: Select all of the business goals you’d like to achieve through this campaign.
• Registration period: Timeframe when an agency will be able to join your campaign
• Campaign period: Timeframe when the campaign is active and creators can post content driving GMV for your business.
• Registration type
• • Open: Any agency can join your campaign
• • Invite only: Only agencies that you invite can join this campaign. Please note you’ll need to know either the agency name or ID to invite them to your campaign.
• • Campaign exclusives: Let agencies know if you’re providing a discount, bundle, or product only available on TikTok Shop. Offering these types of exclusives is a great way to get agencies to join your campaign.
• Email: Provide your email so agencies can contact you and coordinate campaign details.
• Phone number (Optional): Provide this if you’d like agencies to contact you via phone.
• WhatsApp (Optional): Provide this if you’d like agencies to contact you via WhatsApp.

Step 5: Select products you’d like the agency to promote

Here you can search for products that you’d like agencies to promote. Once you’ve made your selection and specified the commission rate, you can select Continue to proceed to the next section.

• Setting Commissions: You’ll need to establish the total commission for each product. Ensure this rate is higher than the commission rate set for open collaborations with creators. To efficiently update multiple products, you can bulk edit commission rates. Simply select all the products you wish to modify and click on Edit Commission
• Adjusting Commissions for Open Plan Products:
• • If the commission rate you set is lower than the existing open plan rate, a suggestion pop-up will appear. This feature recommends making your product commission more competitive by adding extra percentage points above the open plan rate.
• • Using a flexible adjustment approach, such as “+ 3%” or “+ 5%,” you can easily enhance commission rates. For example, if your products have open plan commission rates ranging from 10% to 20%, applying a “+ 5%” adjustment will increase all the open plan commission rates by 5%.
• Samples: You’ll have the opportunity to set the pre-approved sample quantity for each product in this section. It’s important to note that the sample quantity set here will be the total amount for all agencies that participate in your campaign. You’ll also be able to adjust the number of samples offered for a specific agency.

Step 6: Provide your creator preferences and select Continue

You should provide any additional details you’d like agencies and creators to follow when promoting your product.

• Creator product category: Select the product category that aligns with the products you are listing for this campaign (i.e., home supplies)
• Creator age range: Select your preferred creator age range who will help promote your products.
• Follower size: Select your preferred creator follower size for promoting your products
• Content format: Select if you’d prefer video, LIVE, or, all (video and LIVE) content from creators.
• Content style (optional): Select if you have a preferred content style that you’d like creators to think about when creating a video or LIVE for your product.
• Note for creator: Provide any additional details to creators that will help them create the type of content that aligns with your promotional strategy.

Step 7: Review your campaign details and select Create

Please note that you’ll only be able to edit the registration period, campaign duration, and contact information once you create this campaign. It is important to review and make sure the commission and sample quantities are correct before creating this campaign. If the details for your campaign are correct, select Create to publish your campaign.

After this step, agencies can review the campaign details and join your campaign to begin finding creators to promote your products.