10 Basic Small Business Marketing Concepts

10 Basic Small Business Marketing Concepts

In the past few years, more and more people will be on, shrinking it, or getting fed up with their corporate jobs and take a journey as small business owners. Unfortunately, most small business owners don’t take their marketing plans or strategies to take into account. There is a lot of small business marketing are concepts that need to be considered and planned for it, but here’s our list of the 10 Best Small Business Marketing Ideas. Basic Small Business Marketing Concept.

10 basic small business marketing concepts

  • Consistency
  • Planning
  • Strategy
  • Target
  • Budget
  • Marketing mix
  • Website
  • branding
  • For promotion and advertisement
  • Customer relationship management (CRM)


Consistency is the number one marketing concept for small business marketing only because of the exclusion of the marketing concepts in business. I’ve been working on a long list of clients, both large and small, that are extremely inconsistent in all areas of their marketing. For consistency, it helps in reducing marketing expenses and an increase of the brand’s effectiveness.

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As soon as the small business owners make sure to choose in order to achieve consistency in their marketing, planning is an important concept. The plan is to be the most important part of small business marketing or any level of marketing. And so many owners, marketing managers, and even those WHO do not have a plan as well. Please take the time to plan your marketing strategy, budget, and other concepts in order to be successful.


Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. During the planning process, you need to develop your strategy: who you will target, how to target the audience, and how to get them as a client.


The target audience is also an important concept for small business marketing. To identify exactly who they are aimed at small business owners are focused on a specific customer, and it will reduce marketing and losses. With a well-defined target audience, it becomes much easier for the successful implementation of the marketing concept.


Even though it is listed at number 5, and the budget, it is important to keep up to date throughout the entire process. How to create a marketing budget is usually the most difficult and inaccurate part of small business marketing. Most small business owners don’t have a lot of experience in marketing, so their budgets are usually not aligned properly. The most important part of this marketing concept is actually to create a marketing budget. From there, you don’t have to worry about the splitting of the existing funds.

 Marketing Mix

A marketing mix is typically defined as a product, price, place, and promotion. If you own a small business owner, you must be precise, the product( or service) in an appropriate manner, prices, and distribution of your products, and what you have to inform everyone about you and your products.


In today’s market, businesses of all sizes need to have a website. I hate it when I see businesses that have a one-page website with out-of-date information. For our clients, whether they are businesses or consumers search for on the Internet, with over 60% of the time needed to make a purchasing decision. This is a marketing concept that includes a lot of details. But you need to have at least the advantage of a small online presence, and constantly innovate.


A lot of small business owners also neglect this concept. The Marketing of small businesses needs to focus on this marketing concept, in the same way, that the big companies are doing it. Branding consists of text, images, logos, design, plan, layout, make-up, and image of your product and the company. The brand is how customers perceive (please put a lot of emphasis on that word!) have your product and company. You will need to pay special attention to what it’s made of, in every phase of planning and construction.

For promotion and advertisement

For promotion and advertisement, it is a highly complex marketing concept. But it needs to be considered for any type of business and its products and services to you. As soon as you take out of the previous 8 marketing concepts, and in the end, you have to inform your target audience about your products. As a promotion, and advertising-it will lead to an effective brand, and, ultimately, to an increase in sales.

 Customer Relationship Management (CRM)

The concept of customer relationship management has become a major industry in the marketing world. There are many types of software, and services to help organizations of all sizes to process customer relationship management. Because there is so much available, as is usual for a large sum of money, and small business owners are usually looking for this concept. As something that is not large enough or has enough money to implement it. Don’t be fooled by the huge industry that has grown out of the idea. How to maintain good customer relationship management is critical to building loyal customers and prospective customers.

This is a list of the marketing concepts that need to be studied, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop there. Every business is unique and will continue to be more and more elements into account. And keep track of, but this list gives you a speed boost to any marketing plan.



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