Starting your first fashion website?

Starting your first fashion website?


As a fashion enthusiast or a fashionista yourself, this might be a dream come true. However, achieving the long-term goal is still a long way to go. It is not just about putting up some blogs once in a while and or trying to go through a deep dive of the different Met Gala celebrities.

It takes hard work and perseverance like any other term. It will start from choosing the right name for your website and then move to optimize it heavily while keeping the creativity intact.

Because this is a niche that has an endless series of competitors, you might lag behind with giving in the right hard work.

Now, we are not trying to discourage you.

Rather, we are telling you about all the challenges which you might face, and here is the solution to getting them settled.

In this excerpt, we will be talking about everything you need to do to begin a fashion website.

Learning Skills!

Yes, we know you have an excellent fashion sense, and that is why you have finally decided to contribute to this venture. However, since your website is out on the internet, just knowing fashion won’t be all.

You also need to invest your time in learning some digital marketing skills. Because your creative blogs and social media posts could keep your audience hooked, it is the digital marketing skills that will get you the rightful audience base.

For them, you need to learn SEO, social media optimization, and even website building. Therefore, becoming a little tech-savvy will only help you in the long run.

Now, if you are finding it difficult to get some of the best webinars without paying thousands for them, then why don’t you go to This is a decentralized domain from which you can download all the softwares and webinars required for your knowledge.

Starting Your Own Fashion Website

Here are some of the common ways in which you can have a great start with your fashion website.

1. Pick A Niche

Yes, we know what you are thinking.

‘But fashion itself is a niche!’

However, as we have mentioned before, it is a big niche with a lot of competitors. So, if you wish to build a name for yourself, you have to pick a niche within a niche.

What is your fashion brand all about?

– Are you selling a fashion product or a service?

– Or, are you your audience’s personal online stylist?

– Or, are you giving them the best fashion news from all over the world?

– Or, are you more of a chill DIY fashionista, teaching how to hold glam with a budget.

Now, we are not saying that you cannot venture into other things as well. However, having a micro-niche will give you a unique identity.

2. Pick A Branding Theme

Now that you have an identity, you need to pick a theme. Something for your audience to remember you by.

This could be anything!

– A unique logo.

– A website avatar.

– A specific color palette.

Yes, you can go for anything. But ensure it is making an impact to gain that niche superiority.

3. Do Not Forget Pictures

Yes, people are there to read your fashion blogs, and it can help them style their next brunch outing. However, a fashion website is incomplete without pictures.

How are they supposed to understand the entire look if you do not give a picture along with the description? You can even go the extra length and wear those apparel yourself to have a photoshoot for your website.

4. Try Affiliate Marketing

If you are planning to gradually earn money from your website, affiliate marketing is the best way to begin. This will fulfill two goals-

– Each time someone clicks on the given link of the product and buys it, you get a part of the commission.

– Your audience will have a direct link to where they can get the look.

5. Learn Video Marketing

Sooner or later, you will start making videos for your fashion website. It is so much better, and not to mention interesting, to show the step of step procedure of your styling website. This will skyrocket your website’s health.

But only if you know how to market that video. So, when you open the website, invest in learning the skill of video marketing as well.

Unleash The Inner Fashionista!

The website should be the first step in unleashing the inner fashionista. Yes, for now, it might just look like a side hustle. However, with the right dedication and the right skill set, you will be unstoppable with your fashion venture.

Do not wait anymore; open that website today!

Dani Khan