Instagram is one of the most used social media platforms. We are all guilty of scrolling endlessly on Instagram for hours.
This is because Instagram is highly engaging and visually stunning. Instagram is beloved worldwide.Now it has more than a billion active monthly users. Marketers have recognized this, and Instagram’s influence is growing to the point that brands are leveraging its content on their websites.
There are many types of Instagram content. You can have UGC, influencer content, and more. The best part about Instagram is that it can all be brought to your website so your visitors can interact with it via the Instagram Widget. Continue reading for more information.
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What is an Instagram widget?
An Instagram widget allows you to collect content from Instagram and organize it into a single feed. You can embed this feed on your website by using an embed code. The Instagram widget is now live and updated in real-time.
These feeds can be embedded on brands’ websites by engaging their visitors and increasing their dwell time. This is a great way to increase engagement, without having to do a lot more brainstorming. Brands have more options to increase their social media presence by embedding an Instagram widget.
You can increase the performance of your website and improve your ROI by using the Instagram widget. The best part is that it’s easy to do. With the help of a tool, you can quickly generate a shortcode that you can copy at the backend and paste wherever you want to embed the Instagram widget.
How does the Instagram widget help you to grow your business?
1. Increases Website Engagement
Website visitors are often frustrated by the lack of engagement opportunities. This is something that nearly every brand or website owner struggles with. Website visitors often leave websites when they find nothing to engage with. This leads to higher bounce rates.
Everyone loves Instagram and doesn’t miss out on the chance to engage with its content. Its visuals are what make it stand out from the rest. It is a visually-appealing content that can be embedded on your website using an Instagram widget. This will increase your website’s engagement rate by a significant amount.
2. Highlight Branded Campaigns
Instagram feed Widget is the ideal tool for anyone who runs social media campaigns. This is the perfect way to create a website campaign that will be visible to your visitors as well as enhance your social media presence.
Your campaign content will be curated using the Instagram feed widget. The Instagram feed widget includes an aggregator if you are participating in a hashtag contest. The aggregator will gather all posts using the hashtag, bring them to your attention and customize the widget to allow your visitors to interact with it.
3. Demonstrate Customer Experience with UGC
Because of its many benefits, user-generated content is now a well-accepted form of content. It is authentic, transparent and helps build trust with potential customers. This is why brands are using it in their content marketing strategies.
The main platform that consumers use to share UGC and their experiences with products or brands are Instagram. This presents a fantastic opportunity to display user-generated content on Instagram to your website. It would highlight the customer experience with your brand and make it easier for potential customers to make better purchasing decisions.
4. Boost Conversion Rates
All your marketing efforts, directly and indirectly, are directed towards eCommerce stores with the goal of increasing conversion rates.
How can you make this possibility a reality? It’s a real-life experience that your visitors will have when you embed an Instagram feed widget with user-generated content.
This is what consumers look for before they make any purchasing decisions. Reduce the time consumers spend researching and looking for reviews about products before they place their money online.
Let’s call it a wrap!
This blog is over. We hope you now have a better idea of the Instagram Widget and the benefits it can bring to your site and brand.
The Instagram widget is the ideal solution as it requires less energy and spending, but offers a lot of rewards for both the brand and the website.
This blog highlighted all the possibilities that you have. This process is very cost-effective. You don’t need to invest much. Simply collect the Instagram content and embed it on your site. Enjoy all the benefits.